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Nails By Tay

nailsbytay.com

A website for a Chicago nail tech on a mission to give college students killer Gel-X nails without the salon price tag.

Health and Beauty

Taylor C.

Business Owner

"I had the pleasure of working with Joey to create my nail tech website, and I couldn't be more impressed with the results! From start to finish, he was professional, responsive and truly understood my vision. The site is high quality and very user friendly for my clients to book appointments with me. I highly recommend Joey for a polished website and a first class experience from start to finished."

Nails By Tay Website Mockup
Stats

Results You Can Measure

  • 46% Increase in conversions
  • 700% Increase in new clients
Case Study

From Concept to Clicks: Nails By Tay’s Website

Every business has its own needs, and a website should reflect that. I focus on what works best for each client instead of a one-size-fits-all approach. Here's what I did for Nails By Tay.

  • The Challenge

    Attract more clients and easier booking method

    Taylor came to me with a growing business and big goals. She had a website, but it wasn’t getting the attention she hoped for and made it difficult to update her gallery. With this new site, she wanted to:

    • Increase conversions
    • Gain more loyal clients
    • Implement an easier booking method
    • Implement an easier way to update her gallery herself
  • The Solution

    Smarter insights, easier updates & seamless booking

    I set her up with my growth plan so she gets Google Analytics to track visitor activity, added an easy-to-use editor for gallery updates, and integrated a seamless booking system to simplify scheduling.

    • Google Analytics for realtime data and insights
    • Conversion Rate Optimized design + ongoing testing and improvements
    • Integrated an easy to use booking system
    • Custom coded overhead CMS (Decap CMS)
  • The Results

    Improved conversions and a website that works for HER

    Since the launch of the site, Taylor has seen a huge increase in clients per month. She can now update her gallery after each project without having to touch the code and the booking is easy for her and her happy clients.

    • 46% increase in conversions
    • 700% increase in clients
    • Better website performance and Core Web Vitals scores
    • Ongoing improvements and optimizations with the growth plan
Contact Me

Ready To Start Seeing Results?

Want to start getting results like this one? Get in touch with me today so that we can start building a website that works for your business! It's my goal to help as many small businesses as I can, and I would love you to be apart of this journey!

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